Tuesday December 1, 2009
Content Marketing: Inbound Marketing And Content Marketing – Are These Terms Synonymous?
OK, so I am going to admit something that I may not normally admit. Why? I need your help. You see, I’m a bit confused. It started the other day when a colleague asked me, “What is the difference between content marketing and inbound marketing?” After a moment or two of pause, I simply said, great question, let me get back to you.
It was the first time that I really had considered the question and these two terms together. I hear them and see them used all the time. We even just hosted our Twitter #B2Bbookclub on Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) with Dharmesh Shah. But I still felt unsure how to respond appropriately to the question. So I set out to find some data to clarify my understanding.
Categories: news Tags: advertising brand brand optimization branding BTOBblogger BtoBblogger dot com content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Tuesday December 1, 2009
Content Marketing: How to Build Acronyms That Spread Your Ideas Like Wildfire
Content Marketing at HubSpot:
In this internet and media driven world we live in, we all have the same limitations when it comes to retaining information. Acronyms help your clients manage the abundance of information about you, your products, and services. They cut through the noise and communicate who you are and what you do in the most memorable fashion.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine grader dot com grader.com HubSpot HubSpot blog marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Monday November 30, 2009
Content Marketing: 5 Things I Would Tell a Social Media Professor
Content Marketing:
Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I’ve realized that there is an absolute need for at least an interactive marketing course at the college level for marketing majors. New graduates need the tools to succeed online and they deserve to have learned at least the fundamentals.
So if a course is going to be taught what should it cover? How do you get past the fact that so much will change during the semester? I’ve outlined what I would tell the professor, but I want to know what you think too. Here are my thoughts on the subject.
Categories: news Tags: advertising branding content Content Marketing creative services custom publishing marketing re-branding re-content re-contenting social media stella stella pop stellapop stellas pop factory web 2.0 yostella
Monday November 30, 2009
Content Marketing: Social Media Marketing Strategy
Content Marketing:
A Social Media Campaign (SMC) begins with understanding your goals and choosing the strategic network of target distribution and delivery points that become your network infrastructure of social media solutions working together for your successful Internet presence.
No two solutions are the same because each one must target your ideal customer. Your business, your customers, your B2B network, your vendors, your public. We research and set your social media to be received by the most promising audiences.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Thursday November 26, 2009
Content Marketing: Tips to Be More Thankful Next Year
I’m extremely thankful this year…for many things. Re: business, it’s hard to imagine just a few years ago I was working for “the man” and how this year I have been able to spread the word about content marketing all over the world. It’s quite humbling actually.
Here’s what I’ll be doing more of over the next year to insure more good things will happen in 2010.
Categories: Content Marketing news Tags: advertising brand branding content Content Marketing creative services Joe Pulizzi Junta42 marketing re-brand re-branding re-content re-contenting stella stella pop stellapop stellas pop factory yostella
Thursday November 26, 2009
Content Marketing: Yes, this is a Content Scrape. Get Over it!
Yes, this is a Content Scrape!
Get over it your not that good. And the whole wide world is scraping at every single content outlet.
The Content Pyramid – David Naylor & Paul C arpenter
Categories: Content Marketing news Tags: advertising branding content Content Marketing creative services marketing re-branding re-content re-contenting rebranding stella stella pop stellapop stellas pop factory yostella
Saturday November 21, 2009
Content Marketing: Six B2B Content Marketing Lessons From MASHABLE
If you are new to social media, or are someone who has been in the industry for a while, you are likely familiar with Mashable, the most popular blog dedicated to discussions about the social web. Jeff and I talk frequently about what makes Mashable so successful. Interestingly though, how they succeed has a lot of application on B2B content marketing.
Categories: blog news Tags: advertising brand optimization branding content Content Marketing custom publishing marketing professor content re-branding re-content re-contenting stella stella pop stellapop stellaspopfactory
Thursday November 19, 2009
Branding
A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.[2][page needed]
Categories: story Tags: brand brand optimization branding re-brand re-branding