Junta42.com – Joe Pulizzi

I’m extremely thankful this year…for many things. Re: business, it’s hard to imagine just a few years ago I was working for “the man” and how this year I have been able to spread the word about content marketing all over the world.  It’s quite humbling actually.

Here’s what I’ll be doing more of over the next year to insure more good things will happen in 2010.

1. Share more expertise. This is the hardest part about content marketing.  Most businesses feel they need to protect their expertise. They believe that’s their competitive advantage. The truth is, the more expertise you share, the more business you will get.  Every time I give a speech, I get more speaking offers. Every time we blog about a key issue, the more of the right web traffic we get and the more people spread that content for us. What will you share next year?
2. More audio and video. Slideshare is fantastic, but more and more Junta42 readers have been asking for video or audio with our Slideshare presentations.  It’s not hard to do, we just have to do it.  We’re thinking if we add this component, more good will happen.
3. Continue to be human. This is a challenge for businesses, and a key to successful social media. How do you act online?  Like a person.  Throw out the corporate speak and be real.

Effective content marketing means more sharing, more giving and more marketing with meaning. When you help your customers on a consistent basis, you’ll get chosen (more than not) when they are ready to buy.

Now that’s something to be thankful about!

Technorati Tags: advertising, brand, branding, content, Content Marketing, creative services, Joe Pulizzi, Junta42, marketing, re-brand, re-branding, re-content, re-contenting, stella, stella pop, stellapop, stellas pop factory, yostella