Tuesday March 30, 2010
Blogging and Content Marketing
Website Content vs Print Content
As you begin to write compelling content for your new blog and website, you need to understand that writing a blog post is different to that of writing for print. People read differently from a screen than from a printed page. With Content Marketing, you are writing for two audiences: your visitors and the search engines.
Categories: Content Marketing Tags: Content Marketing marketing
Tuesday March 30, 2010
A Deep(er) Dive Into Content Marketing Basics
We’ve recently expanded the popular B2B Marketing University series to include a monthly Webinar component — which we’re calling our ‘Virtual 201′ sessions. In these sessions, we take a deeper dive into specific topics that both a.) build on the B2B marketing basics and b.) can help you take your skill set as a B2B marketer to the next level.
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
Categories: Content Marketing blog news Tags: Content Marketing
Saturday March 20, 2010
Forget Your Marketing and Start Optimizing Your Content
How do you approach and prioritize optimizing your web activities? With several existing and new fastgrowing marketing channels most website owners find themselves in a harder and harder struggle to keep up pace with the new possibilities on the web and still keep optimizing their existing activites. You can’t spend the optimal time of attention to all your activities so where to start?
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
The Best Content Marketing Isn’t Marketing At All.
I am still sometimes haunted by the response I gave to an executive’s question in a strategy meeting a full decade ago. My then-employer was a B2B internet company struggling with its identity as the organization grew at an explosive rate and morphed from a publisher of online trade journals to a combination publisher, builder of B2B communities, and enabler of B2B commerce in the form of auctions, exchanges, and online lead generation.
Categories: Content Marketing blog news Tags: Content Marketing
Friday January 8, 2010
Finally Someone Is Doing Real Content Marketing
Dear Readers,
As I mentioned here yesterday and have been tweeting about for the past few days, today we launch the first part in a series of video vignettes about the green benefits of shopping at Goodwill. The videos follow Miss District of Columbia, Jen Corey, and yours truly, the DC Goodwill Fashionista, as we set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen’s new apartment transforming it from empty and bland to chic and colorful…without breaking the bank!
Jen’s platform for the Miss America Pageant on January 30th is recycling, and she chose to work with us to showcase her personal recycling efforts and the value of donating and shopping at Goodwill.
Categories: Content Marketing news Tags: advertising branding Content Marketing creative services DC Goodwill Fashionista Goodwill Goodwill Fashionista Jen Corey Miss DC Miss DC 2009 Miss District of Columbia video content marketing
Tuesday December 1, 2009
Content Marketing: Inbound Marketing And Content Marketing – Are These Terms Synonymous?
OK, so I am going to admit something that I may not normally admit. Why? I need your help. You see, I’m a bit confused. It started the other day when a colleague asked me, “What is the difference between content marketing and inbound marketing?” After a moment or two of pause, I simply said, great question, let me get back to you.
It was the first time that I really had considered the question and these two terms together. I hear them and see them used all the time. We even just hosted our Twitter #B2Bbookclub on Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) with Dharmesh Shah. But I still felt unsure how to respond appropriately to the question. So I set out to find some data to clarify my understanding.
Categories: news Tags: advertising brand brand optimization branding BTOBblogger BtoBblogger dot com content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Tuesday December 1, 2009
Content Marketing: How to Build Acronyms That Spread Your Ideas Like Wildfire
Content Marketing at HubSpot:
In this internet and media driven world we live in, we all have the same limitations when it comes to retaining information. Acronyms help your clients manage the abundance of information about you, your products, and services. They cut through the noise and communicate who you are and what you do in the most memorable fashion.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine grader dot com grader.com HubSpot HubSpot blog marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Monday November 30, 2009
Content Marketing: 5 Things I Would Tell a Social Media Professor
Content Marketing:
Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I’ve realized that there is an absolute need for at least an interactive marketing course at the college level for marketing majors. New graduates need the tools to succeed online and they deserve to have learned at least the fundamentals.
So if a course is going to be taught what should it cover? How do you get past the fact that so much will change during the semester? I’ve outlined what I would tell the professor, but I want to know what you think too. Here are my thoughts on the subject.
Categories: news Tags: advertising branding content Content Marketing creative services custom publishing marketing re-branding re-content re-contenting social media stella stella pop stellapop stellas pop factory web 2.0 yostella
Monday November 30, 2009
Content Marketing: Social Media Marketing Strategy
Content Marketing:
A Social Media Campaign (SMC) begins with understanding your goals and choosing the strategic network of target distribution and delivery points that become your network infrastructure of social media solutions working together for your successful Internet presence.
No two solutions are the same because each one must target your ideal customer. Your business, your customers, your B2B network, your vendors, your public. We research and set your social media to be received by the most promising audiences.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Thursday November 26, 2009
Content Marketing: Tips to Be More Thankful Next Year
I’m extremely thankful this year…for many things. Re: business, it’s hard to imagine just a few years ago I was working for “the man” and how this year I have been able to spread the word about content marketing all over the world. It’s quite humbling actually.
Here’s what I’ll be doing more of over the next year to insure more good things will happen in 2010.
Categories: Content Marketing news Tags: advertising brand branding content Content Marketing creative services Joe Pulizzi Junta42 marketing re-brand re-branding re-content re-contenting stella stella pop stellapop stellas pop factory yostella
Thursday November 26, 2009
Content Marketing: Yes, this is a Content Scrape. Get Over it!
Yes, this is a Content Scrape!
Get over it your not that good. And the whole wide world is scraping at every single content outlet.
The Content Pyramid – David Naylor & Paul C arpenter
Categories: Content Marketing news Tags: advertising branding content Content Marketing creative services marketing re-branding re-content re-contenting rebranding stella stella pop stellapop stellas pop factory yostella
Saturday November 21, 2009
Content Marketing: Six B2B Content Marketing Lessons From MASHABLE
If you are new to social media, or are someone who has been in the industry for a while, you are likely familiar with Mashable, the most popular blog dedicated to discussions about the social web. Jeff and I talk frequently about what makes Mashable so successful. Interestingly though, how they succeed has a lot of application on B2B content marketing.
Categories: blog news Tags: advertising brand optimization branding content Content Marketing custom publishing marketing professor content re-branding re-content re-contenting stella stella pop stellapop stellaspopfactory
Friday November 20, 2009
Content Marketing: Sharing Content with RSS can Improve your Marketing
I’ve been writing about having a small business website, in 8 Options to Quickly Build a Web Presence for your Startup, about using a blog to promote your business in Building Success By Blogging: An Architect’s Story and even about Smart Blogging Strategies. Today we’re going to explore the magic of a technology called RSS, which stands for Really Simple Syndication. RSS lets you publish content on your site, and have other people easily view it on many other sites.
Categories: news Tags: advertising brand optimization branding content Content Marketing creative services custom publishing marketing PR re-content re-contenting social media web 2.0
Friday November 20, 2009
Web 2.0
The term “Web 2.0″ is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Categories: story Tags: advertising branding Content Marketing creative services custom publishing marketing web 2.0
Friday November 20, 2009
Custom Publishing
Custom media is a marketing term referring
Categories: story Tags: advertising branding Content Marketing creative services custom publishing marketing re-content re-contenting web 2.0
Friday November 20, 2009
Advertising
Advertising is a form of communication used to influence individuals to purchase products or services or
Categories: story Tags: advertising branding content Content Marketing creative services custom publishing marketing re-content re-contenting stella pop stellapop stellas pop factory web 2.0 yostella
Friday November 20, 2009
Content Marketing: 3 Components of Content Marketing
3 Components of Content Marketing
By Sarah Mitchell on 19 November 2009 | Global Copywriting
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Categories: news Tags: advertising branding Content Marketing creative services custom publishing Global Copywriting marketing stella stella pop stellapop stellas pop factory
Thursday November 19, 2009
Marketing
Marketing is the process associated with promoting for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.”[1] It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.[1]
Categories: story Tags: Content Marketing market marketing
Thursday November 19, 2009
Content Marketing
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.[1]
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more.
Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.
Categories: story Tags: Content Marketing market marketing re-content re-contenting
Thursday November 19, 2009
Content Marketing: 10 Creative Ways You Can Profit From Content Marketing
10 Creative Ways You Can Profit From Content Marketing
Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.
Content marketing is bigger than that.
Categories: news Tags: Content Marketing stella pop stellapop stellas pop factory yostella