Tuesday December 1, 2009

Content Marketing: Inbound Marketing And Content Marketing – Are These Terms Synonymous?

OK, so I am going to admit something that I may not normally admit. Why? I need your help. You see, I’m a bit confused. It started the other day when a colleague asked me, “What is the difference between content marketing and inbound marketing?” After a moment or two of pause, I simply said, great question, let me get back to you.

It was the first time that I really had considered the question and these two terms together. I hear them and see them used all the time. We even just hosted our Twitter #B2Bbookclub on Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) with Dharmesh Shah. But I still felt unsure how to respond appropriately to the question. So I set out to find some data to clarify my understanding.

Categories: news Tags: advertising brand brand optimization branding BTOBblogger BtoBblogger dot com content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella