Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
- Marc Meyer, Principle at Digital Response Marketing Group
- Jim Cossetta, cofounder of 4what.com
- Paul Mussina, President, Business Technology insight
Attendees from the building industry and related companies struggle with two simultaneous challenges:
- They are suffering from our a especially steep downturn in building that limits both people and dollar resources.
- They need to transform from traditional marketing methods to content marketing and social media.
Fortunately, there is a new generation of affordable tools and techniques that can make that transformation inexpensive—and with a bit of outside help—almost painless.
Here are some practical lessons on content marketing and social media that I’d like to share from the St. Patrick’s Day session.
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