This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business visibility online.
Website Content vs Print Content
As you begin to write compelling content for your new blog and website, you need to understand that writing a blog post is different to that of writing for print. People read differently from a screen than from a printed page. With Content Marketing, you are writing for two audiences: your visitors and the search engines.
There is a difference to how people read web content vs printed content. People will read something more completely when it is written on paper compared to a website where they skim the information that is presented to them looking for headings and links that would interest them. They usually tend to ignore details, reading only short paragraphs or bulleted lists especially when they contain the keywords that they used to find your website.
Why is this?
People read paper documents 25% faster than screen content. It is proved that it is physically harder to read from a screen as it is harder on the eyes. There are many reasons for this such as font size, sharpness in the font, position of the screen or the contrast.
In print, you can control the reader from introduction to conclusion. With blog and website content the visitor is in control and they choose their own path of what to read next. They will also follow the navigation and links according to what interests them.
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