Tuesday March 30, 2010
Website Content vs Print Content
As you begin to write compelling content for your new blog and website, you need to understand that writing a blog post is different to that of writing for print. People read differently from a screen than from a printed page. With Content Marketing, you are writing for two audiences: your visitors and the search engines.
Categories: Content Marketing Tags: Content Marketing marketing
Tuesday March 30, 2010
We’ve recently expanded the popular B2B Marketing University series to include a monthly Webinar component — which we’re calling our ‘Virtual 201′ sessions. In these sessions, we take a deeper dive into specific topics that both a.) build on the B2B marketing basics and b.) can help you take your skill set as a B2B marketer to the next level.
Categories: Content Marketing Tags: Content Marketing