Tuesday March 30, 2010
Website Content vs Print Content
As you begin to write compelling content for your new blog and website, you need to understand that writing a blog post is different to that of writing for print. People read differently from a screen than from a printed page. With Content Marketing, you are writing for two audiences: your visitors and the search engines.
Categories: Content Marketing Tags: Content Marketing marketing
Tuesday March 30, 2010
We’ve recently expanded the popular B2B Marketing University series to include a monthly Webinar component — which we’re calling our ‘Virtual 201′ sessions. In these sessions, we take a deeper dive into specific topics that both a.) build on the B2B marketing basics and b.) can help you take your skill set as a B2B marketer to the next level.
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
Categories: Content Marketing blog news Tags: Content Marketing
Saturday March 20, 2010
How do you approach and prioritize optimizing your web activities? With several existing and new fastgrowing marketing channels most website owners find themselves in a harder and harder struggle to keep up pace with the new possibilities on the web and still keep optimizing their existing activites. You can’t spend the optimal time of attention to all your activities so where to start?
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
I am still sometimes haunted by the response I gave to an executive’s question in a strategy meeting a full decade ago. My then-employer was a B2B internet company struggling with its identity as the organization grew at an explosive rate and morphed from a publisher of online trade journals to a combination publisher, builder of B2B communities, and enabler of B2B commerce in the form of auctions, exchanges, and online lead generation.
Categories: Content Marketing blog news Tags: Content Marketing