Tuesday March 30, 2010
Blogging and Content Marketing
Website Content vs Print Content
As you begin to write compelling content for your new blog and website, you need to understand that writing a blog post is different to that of writing for print. People read differently from a screen than from a printed page. With Content Marketing, you are writing for two audiences: your visitors and the search engines.
Categories: Content Marketing Tags: Content Marketing marketing
Tuesday March 30, 2010
A Deep(er) Dive Into Content Marketing Basics
We’ve recently expanded the popular B2B Marketing University series to include a monthly Webinar component — which we’re calling our ‘Virtual 201′ sessions. In these sessions, we take a deeper dive into specific topics that both a.) build on the B2B marketing basics and b.) can help you take your skill set as a B2B marketer to the next level.
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
Categories: Content Marketing blog news Tags: Content Marketing
Saturday March 20, 2010
Forget Your Marketing and Start Optimizing Your Content
How do you approach and prioritize optimizing your web activities? With several existing and new fastgrowing marketing channels most website owners find themselves in a harder and harder struggle to keep up pace with the new possibilities on the web and still keep optimizing their existing activites. You can’t spend the optimal time of attention to all your activities so where to start?
Categories: Content Marketing Tags: Content Marketing
Saturday March 20, 2010
The Best Content Marketing Isn’t Marketing At All.
I am still sometimes haunted by the response I gave to an executive’s question in a strategy meeting a full decade ago. My then-employer was a B2B internet company struggling with its identity as the organization grew at an explosive rate and morphed from a publisher of online trade journals to a combination publisher, builder of B2B communities, and enabler of B2B commerce in the form of auctions, exchanges, and online lead generation.
Categories: Content Marketing blog news Tags: Content Marketing
Friday January 8, 2010
Finally Someone Is Doing Real Content Marketing
Dear Readers,
As I mentioned here yesterday and have been tweeting about for the past few days, today we launch the first part in a series of video vignettes about the green benefits of shopping at Goodwill. The videos follow Miss District of Columbia, Jen Corey, and yours truly, the DC Goodwill Fashionista, as we set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen’s new apartment transforming it from empty and bland to chic and colorful…without breaking the bank!
Jen’s platform for the Miss America Pageant on January 30th is recycling, and she chose to work with us to showcase her personal recycling efforts and the value of donating and shopping at Goodwill.
Categories: Content Marketing news Tags: advertising branding Content Marketing creative services DC Goodwill Fashionista Goodwill Goodwill Fashionista Jen Corey Miss DC Miss DC 2009 Miss District of Columbia video content marketing