HubSpot’s Inbound Internet Marketing Blog
Posted by Shannon Sweetser
The following is a guest post from Jack Napoli, who has been a member of the HubSpot community for over 3 years. With 31 years in High Tech and 26 years in Direct Sales, Customer Care & Sales Development, Jack has a lot of experience getting his messages through the clutter. He’s now a semi-retired entrepreneur and acronym enthusiast focused on Sales Education, Coaching, and Consulting. You can contact him at jack.napoli@cox.net.
As Kevin Kelly, internet pop icon and co-founder of Wired magazine said in the New Rules for the New Economy, “the only factor becoming scarce in a world of abundance is human attention.”
In this internet and media driven world we live in, we all have the same limitations when it comes to retaining information. Acronyms help your clients manage the abundance of information about you, your products, and services. They cut through the noise and communicate who you are and what you do in the most memorable fashion.
Use can use acronyms to:
• sell to potential clients.
• expand your footprint with existing customers.
• attract investors.
• educate sales & marketing people.
• communicate with your executive teams.
I, like most people, find that retaining large amounts of information can be difficult. Information is easier to recall when written and spoken communications are grouped into nuggets of distinction. I’m an acronym lover and have been using acronyms for as long as I can remember. They are a learning tool that I’ve used throughout my schooling and my career. I swear, if not for acronyms, there would be no diplomas at any level. Now, I pass on the secret to creating lasting acronyms to you.
Create Remarkable Acronyms Using the 4 R’s
To become remarkable, I believe an acronym needs to have the characteristics of the 4 R’s:
Retain – Is your message simplified so your audience can retain it?
Recall – Can the audience recall your message in 2 minutes, 2 hours, 2 days, 2 weeks or 2 martinis later?
Repeat – Can they repeat it?
Research – If they cannot do the above, do they at least know what the acronym is so they can research why you are relevant in their world?
Give Your Acronym Meaning, Stickiness and Legs using SIMPLE
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Professor Content says, Does anyone have a good spot remover? I’ve got this nasty spot on my Hub.
