Tuesday December 1, 2009
Content Marketing: Inbound Marketing And Content Marketing – Are These Terms Synonymous?
OK, so I am going to admit something that I may not normally admit. Why? I need your help. You see, I’m a bit confused. It started the other day when a colleague asked me, “What is the difference between content marketing and inbound marketing?” After a moment or two of pause, I simply said, great question, let me get back to you.
It was the first time that I really had considered the question and these two terms together. I hear them and see them used all the time. We even just hosted our Twitter #B2Bbookclub on Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) with Dharmesh Shah. But I still felt unsure how to respond appropriately to the question. So I set out to find some data to clarify my understanding.
Categories: news Tags: advertising brand brand optimization branding BTOBblogger BtoBblogger dot com content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Tuesday December 1, 2009
Content Marketing: How to Build Acronyms That Spread Your Ideas Like Wildfire
Content Marketing at HubSpot:
In this internet and media driven world we live in, we all have the same limitations when it comes to retaining information. Acronyms help your clients manage the abundance of information about you, your products, and services. They cut through the noise and communicate who you are and what you do in the most memorable fashion.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine grader dot com grader.com HubSpot HubSpot blog marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella