Web 2.0 - Social Media
For Social Media to be strategic, there must be an integrated marketing plan in place that guides our efforts in Social Media so that time and money is not wasted.
Here are the facets of our Social Media Marketing Campaign services to ensure your business gets the optimum benefits:
Social Media Marketing Activation
A Social Media Campaign (SMC) begins with understanding your goals and choosing the strategic network of target distribution and delivery points that become your network infrastructure of social media solutions working together for your successful Internet presence.
No two solutions are the same because each one must target your ideal customer. Your business, your customers, your B2B network, your vendors, your public. We research and set your social media to be received by the most promising audiences.
Each audience influences the tools and resources to be selected to become your targeted social media network. The role of your Social Media Specialist (SMS) will be to analyze your business to strategically determine the best tools to support your SMC.
Social Media Marketing Orchestration
Someone must be the conductor of your social media orchestra – guiding it according to an integrated strategy. Think of your Social Media Campaign as an orchestra of different instruments:
• Blogs
• Web 2 friendy-building sites
• Micro blogs (Twitter)
• Distributors and Syndicators
Like a brass, wind and percussion section of an orchestra, your social media campaign will require management of a number of different “instruments” in your social media campaign (SMC). Your Social Media Specialist will be the conductor knows how to perfectly synchronize each player to produce the best-finished results.
Social Media Marketing Optimization
Your verbiage is the core content that people will read and searches will find. Thus, to optimize your copy for the best-finished results your SMS will skillfully write your copy from a marketing perspective to insure an optimal use of keywords and hyperlinks back to your main web site.
All keywords are not of equal value to you and your Social Media needs to focus first on the primary ones to have the largest positive effect.
Social Media Optimization is about taking advantage of the “share-ability” inherently built into Social Media networks to get your business’ products, services and brand “out there” for maximum effect. Covenant Designs’ Social Media Specialist (SMS) will establish trackback, ping, permalinks and other RSS feeds to insure maximum portability of every post.
Search Engine Placement
Armed with your rich, hyperlinked copy posted to your blog, backed by the full distribution through the blog-world, will insure higher ranking positioning on search results in Google and Yahoo. Our strategic Pay Per Click services (PPC) will further improve your business’ visibility and marketing ROI.
Social Media Positioning
Strategic timing and ad positioning in specific target markets with high local impact will insure your investment in a coordinated social media campaign will result in measurable results.
[...] Read more: Content Marketing: Social Media Marketing Strategy [...]
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