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Friday November 20, 2009

Content Marketing: Sharing Content with RSS can Improve your Marketing

I’ve been writing about having a small business website, in 8 Options to Quickly Build a Web Presence for your Startup, about using a blog to promote your business in Building Success By Blogging: An Architect’s Story and even about Smart Blogging Strategies. Today we’re going to explore the magic of a technology called RSS, which stands for Really Simple Syndication. RSS lets you publish content on your site, and have other people easily view it on many other sites.

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Friday November 20, 2009

Web 2.0

The term “Web 2.0″ is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

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Friday November 20, 2009

Custom Publishing

Custom media is a marketing term referring

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Friday November 20, 2009

Advertising

Advertising is a form of communication used to influence individuals to purchase products or services or

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Friday November 20, 2009

Content Marketing: 3 Components of Content Marketing

3 Components of Content Marketing

By Sarah Mitchell on 19 November 2009 | Global Copywriting

Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.

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