Thursday November 19, 2009
Branding
A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.[2][page needed]
Categories: story Tags: brand brand optimization branding re-brand re-branding
Thursday November 19, 2009
Marketing
Marketing is the process associated with promoting for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.”[1] It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.[1]
Categories: story Tags: Content Marketing market marketing
Thursday November 19, 2009
Content Marketing
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.[1]
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more.
Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.
Categories: story Tags: Content Marketing market marketing re-content re-contenting
Thursday November 19, 2009
Content Marketing: 10 Creative Ways You Can Profit From Content Marketing
10 Creative Ways You Can Profit From Content Marketing
Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.
Content marketing is bigger than that.
Categories: news Tags: Content Marketing stella pop stellapop stellas pop factory yostella