Monday November 30, 2009
Content Marketing: 5 Things I Would Tell a Social Media Professor
Content Marketing:
Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I’ve realized that there is an absolute need for at least an interactive marketing course at the college level for marketing majors. New graduates need the tools to succeed online and they deserve to have learned at least the fundamentals.
So if a course is going to be taught what should it cover? How do you get past the fact that so much will change during the semester? I’ve outlined what I would tell the professor, but I want to know what you think too. Here are my thoughts on the subject.
Categories: news Tags: advertising branding content Content Marketing creative services custom publishing marketing re-branding re-content re-contenting social media stella stella pop stellapop stellas pop factory web 2.0 yostella
Monday November 30, 2009
Content Marketing: Social Media Marketing Strategy
Content Marketing:
A Social Media Campaign (SMC) begins with understanding your goals and choosing the strategic network of target distribution and delivery points that become your network infrastructure of social media solutions working together for your successful Internet presence.
No two solutions are the same because each one must target your ideal customer. Your business, your customers, your B2B network, your vendors, your public. We research and set your social media to be received by the most promising audiences.
Categories: news Tags: advertising brand brand optimization branding content Content Marketing content optimization creative services custom publishing eVid Magazine marketing re-branding re-content re-contenting social media social networking stella stella pop stellapop stellas pop factory web 2.0 yostella
Saturday November 28, 2009
Social Media
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
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Thursday November 26, 2009
Content Marketing: Tips to Be More Thankful Next Year
I’m extremely thankful this year…for many things. Re: business, it’s hard to imagine just a few years ago I was working for “the man” and how this year I have been able to spread the word about content marketing all over the world. It’s quite humbling actually.
Here’s what I’ll be doing more of over the next year to insure more good things will happen in 2010.
Categories: Content Marketing news Tags: advertising brand branding content Content Marketing creative services Joe Pulizzi Junta42 marketing re-brand re-branding re-content re-contenting stella stella pop stellapop stellas pop factory yostella
Thursday November 26, 2009
Content Marketing: Yes, this is a Content Scrape. Get Over it!
Yes, this is a Content Scrape!
Get over it your not that good. And the whole wide world is scraping at every single content outlet.
The Content Pyramid – David Naylor & Paul C arpenter
Categories: Content Marketing news Tags: advertising branding content Content Marketing creative services marketing re-branding re-content re-contenting rebranding stella stella pop stellapop stellas pop factory yostella
Saturday November 21, 2009
Content Marketing: Six B2B Content Marketing Lessons From MASHABLE
If you are new to social media, or are someone who has been in the industry for a while, you are likely familiar with Mashable, the most popular blog dedicated to discussions about the social web. Jeff and I talk frequently about what makes Mashable so successful. Interestingly though, how they succeed has a lot of application on B2B content marketing.
Categories: blog news Tags: advertising brand optimization branding content Content Marketing custom publishing marketing professor content re-branding re-content re-contenting stella stella pop stellapop stellaspopfactory
Friday November 20, 2009
Content Marketing: Sharing Content with RSS can Improve your Marketing
I’ve been writing about having a small business website, in 8 Options to Quickly Build a Web Presence for your Startup, about using a blog to promote your business in Building Success By Blogging: An Architect’s Story and even about Smart Blogging Strategies. Today we’re going to explore the magic of a technology called RSS, which stands for Really Simple Syndication. RSS lets you publish content on your site, and have other people easily view it on many other sites.
Categories: news Tags: advertising brand optimization branding content Content Marketing creative services custom publishing marketing PR re-content re-contenting social media web 2.0
Friday November 20, 2009
Web 2.0
The term “Web 2.0″ is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Categories: story Tags: advertising branding Content Marketing creative services custom publishing marketing web 2.0
Friday November 20, 2009
Custom Publishing
Custom media is a marketing term referring
Categories: story Tags: advertising branding Content Marketing creative services custom publishing marketing re-content re-contenting web 2.0
Friday November 20, 2009
Advertising
Advertising is a form of communication used to influence individuals to purchase products or services or
Categories: story Tags: advertising branding content Content Marketing creative services custom publishing marketing re-content re-contenting stella pop stellapop stellas pop factory web 2.0 yostella
Friday November 20, 2009
Content Marketing: 3 Components of Content Marketing
3 Components of Content Marketing
By Sarah Mitchell on 19 November 2009 | Global Copywriting
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Categories: news Tags: advertising branding Content Marketing creative services custom publishing Global Copywriting marketing stella stella pop stellapop stellas pop factory
Thursday November 19, 2009
Branding
A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.[2][page needed]
Categories: story Tags: brand brand optimization branding re-brand re-branding
Thursday November 19, 2009
Marketing
Marketing is the process associated with promoting for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.”[1] It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.[1]
Categories: story Tags: Content Marketing market marketing
Thursday November 19, 2009
Content Marketing
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.[1]
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more.
Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.
Categories: story Tags: Content Marketing market marketing re-content re-contenting
Thursday November 19, 2009
Content Marketing: 10 Creative Ways You Can Profit From Content Marketing
10 Creative Ways You Can Profit From Content Marketing
Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.
Content marketing is bigger than that.
Categories: news Tags: Content Marketing stella pop stellapop stellas pop factory yostella