Saturday March 20, 2010
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
Saturday March 20, 2010
I am still sometimes haunted by the response I gave to an executive’s question in a strategy meeting a full decade ago. My then-employer was a B2B internet company struggling with its identity as the organization grew at an explosive rate and morphed from a publisher of online trade journals to a combination publisher, builder of B2B communities, and enabler of B2B commerce in the form of auctions, exchanges, and online lead generation.
Friday January 8, 2010
Dear Readers,
As I mentioned here yesterday and have been tweeting about for the past few days, today we launch the first part in a series of video vignettes about the green benefits of shopping at Goodwill. The videos follow Miss District of Columbia, Jen Corey, and yours truly, the DC Goodwill Fashionista, as we set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen’s new apartment transforming it from empty and bland to chic and colorful…without breaking the bank!
Jen’s platform for the Miss America Pageant on January 30th is recycling, and she chose to work with us to showcase her personal recycling efforts and the value of donating and shopping at Goodwill.
